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How can CFOs Make Smarter Decisions?

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Lew Platt, former chief executive of Hewlett-Packard (HP), famously said, “If only HP knew what HP knows, we would be three times more productive”. It highlights that for many organizations even rudimentary decision making is fraught with difficulty. Recent research puts the point more forcibly, “Performance Management: An incomplete Picture”, suggests that 82% of businesses do not even have complete visibility of profitability by line of business.

In a world of increasing business complexity, financial and operational risk, it appears that some organizations are effectively rudderless. Bereft of accurate, timely and actionable information they are unable to respond to market volatility, make financially astute decisions and exploit competitive advantage.

How can CFOs use data to turn decision making into a competitive advantage?

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