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Measuring Up: The Weight of Non-Financial KPIs in Determining Corporate Performance

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“Not everything that counts can be counted, and not everything that can be counted counts.”
-Albert Einstein

CFOs know this axiom to be truer than any other executive in an organization. To accurately measure and forecast corporate performance, they must skillfully manage information and data from across the business— identifying it, gathering it, and analyzing it in a way that will inform strategic decision-making. This is leading to a data deluge that not only impacts the amount of data CFOs and their teams manage but the type of data that they manage. And it is also changing how they understand and interact with their organizations and teams.

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