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Seven Secrets to SaaS Subscription Revenue Growth without Compromise

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In a recurring business, understanding where you can pick up an extra half percentage point each month will lead to annualized double-digit gains in revenue.

Our experience running SaaS based recurring revenue businesses and managing more than a hundred million accounts resulted in over $6 billion in transactions processed. This white paper shares insights that every SaaS business should consider as part of their overall growth strategy.

Below are a few of the highlights covered in this white paper:

  • Consider “subscriber worthiness” to optimize sales targeting efforts
  • Create dynamic, customer-centric coupon and promotion campaigns
  • Measure customer engagement to influence pricing and packaging
  • Customer acquisition activities that lead to longer customer lifetimes
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