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Is a strategy cooked-up on-the-fly a real strategy?


"How do you balance quick and agile strategic with the need for adequate detail to ensure it's a robust process rather than a checkbox exercise?"

This question was asked at a recent webinar, now available on-demand:

"Business Strategy & Leadership: Plan, Execute, Win!"

Please add your thoughts about it below. Thanks!


Patrick J. Stroh
Title: Advisory Board
Company: COSO
(Advisory Board, COSO) |

Many times there are moments when a leader or strategist has an "epiphany" and then a strategy is born. However, an ephiphany does not make a strategy. It needs to be grounded with data, information, sound strategies, operating plans, clear metrics, etc. The strategy may have come fast, but the execution and implementation is where the rubber meets the road. "Prove" the strategy with execution and data.

Good luck!

Ern Miller
Title: Co-CEO
Company: Miller Small Business Solutions
(Co-CEO, Miller Small Business Solutions) |

Helmuth Moltke said, (in German) translated into English as "No plan of operations extends with certainty beyond the first encounter with the enemy's main strength" (or "no plan survives contact with the enemy") and "Strategy is a system of expedients (from Wikipedia).

A strategy, no matter how long it takes to compile is only a "real strategy" so long as it is followed. It is the guide-arm that leads followers. If no one follows it, it is just a cloth flapping in the wind.


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